Importance of Digital Marketing

In this article we will be discussing about the major Importance of Digital Marketing in today’s world:

1. Greater Opportunity: With the help of digital marketing a company or an organization can explore greater heights of popularity and targets. This is so because of the fact that digital marketing is not bounded to a particular region or a place like the traditional marketing. Online marketing on the other hand gives the organizations a wider scope to expand their market or customer base. Online Marketing is very important as in today’s time each and every person is connected to the internet. This could be made easy for the organizations to spread the awareness about their product to the masses. Hence giving them a greater opportunity to grow financially as well as in popularity.

2. Conversion Rate: On the Internet the Conversion ratio is better than the traditional marketing. This is so because if a person is wants shoes then he will type shoes in the search engine and then the search engine will show the related results only but on the other hand if a person is in the market and someone gives him the pamphlet of bags then that is useless for him as he was looking for shoes and not bags. So with the help of digital marketing the failures of conversion reduces and increases the chances of sales.

3. Cost Effective: Digital marketing is one of the most cost effective way to promote the products and reach out to the customers. Marketing online is not at all very expensive till a certain point as this can be done by a trained digital marketer with the help of organic SEO. Internet marketing includes on the cost of digital marketer unlike the traditional marketing which has printing cost, distribution cost, etc to make it expensive.

4. Easy to Communicate: With the help of digital marketing it becomes easy for the organizations to communicate with the potential buyers. This helps the organizations to increase the conversion ratio as they can directly communicate to the customers and solve all kinds of doubts which the customer has in his or her mind. Solving the queries is the best way to promote your product as if the product’s information, benefits, etc are clear in the minds of the customer then they can buy the product with an ease.

5. Higher Earnings: With the help of digital marketing the sales and the revenues both increases for an organizations. This is because of the fact that people are more interested in buying online rather than going out for each and every thing, this gives the companies a chance to sell their products more easily to the customers. As studied earlier that the promotion through this platform is much cheaper than that of the traditional form which makes it a higher earning platform for the organizations.

So I hope the above mentioned information was useful to enhance your knowledge and skills.

Mcdonald’s Nutrition Vs Homemade Nutrition

How Does Mcdonald’s Nutrition Stack Up?

Fast food is a huge part of our lives whether we eat it or not. We see dozens of ads every day on TV, billboards, buses, emails, mobile ads, and many more. We are constantly reminded of the convenience, affordability and improved “healthy” qualities of various fast food items. But how healthy or unhealthy is fast food really? Is it worth saving a few minutes of cooking to eat that double cheeseburger or hard shell taco? I’d like to start a series of posts comparing the nutrition facts of various fast food chains vs their homemade counterparts. Today I’ll show you some of Mcdonald’s nutrition facts compared to the nutrition facts of a healthier, homemade option, then you can be the judge on whether saving a dollar or a few minutes is worth the nutritional differences.

Mcdonald’s Nutrition – Quarter Pounder w/ Cheese
Homemade Version – Quarter Pound Burger w/ Wheat Bun and Cheese

Mcdonald’s Quarter Pounder w/ Cheese:

Calories: 520

Calories from fat: 240

Total Fat: 26g

Saturated Fat: 12g

Trans Fat: 1.5g

Cholesterol: 95mg

Sodium: 1100mg

Total Carbs: 41g

Dietary Fiber: 3g

Sugars: 10g

Protein: 30g

Vitamin A: 10%

Vitamin C: 2%

Calcium: 30%

Iron: 25%

Homemade Quarter Pounder w/ Cheese on Wheat Bun

Calories: 401

Calories from fat: 118

Total Fat: 15g

Saturated Fat: 7g

Polyunsaturated Fat:.6g

Monounsaturated Fat: 4.5g

Cholesterol: 93mg

Sodium: 723mg

Potassium: 469mg

Total Carbs: 31g

Dietary Fiber: 4g

Sugars: 7g

Protein: 35g

Vitamin A: 16%

Calcium: 57%

Iron: 3%

There you have it. The nutrition facts for a fast food joint and a homemade burger. Let’s take a minute to discuss the differences in Mcdonald’s nutrition and the homemade version. We will start with the fat content. the Mcdonald’s version has more saturated fat and trans fat (the bad fats) while the homemade burger has higher amounts of mono and polyunsaturated fat (the OK fats). The Mcdonald’s nutrition shows higher amounts of cholesterol, sodium, sugars, and Iron. The homemade burger shows higher amounts of fiber, protein, vitamins and potassium.

It is no surprise that the homemade version is healthier than the Mcdonald’s version. The real surprise is how much healthier it actually is. By avoiding the Mcdonald’s nutrition and taking a few extra minutes to make your own burger, you’ll be taking in less fat, cholesterol, sodium and sugar, and more fiber, protein potassium and vitamins. In other words, you turn Mcdonald’s nutrition into muscle building nutrition. A homemade burger with 35g of protein, 4g of fiber, some good fats and much less starch makes for a muscle building, delicious dinner.

Keep an eye for my next fast food comparison coming soon!

Finding a Great E-Commerce Suite

With every e-commerce business that springs up, there is another great e-commerce suite that follows in its footsteps. That is the way it seems by most accounts, but the fact remains there are but a few differences in the core features offered by e-commerce service providers. Finding the “Ultimate e-commerce suite” may be about as easy as finding the Holy Grail. The next best option during your research for an e-commerce suite is to find the features that you are looking for. The e-commerce service industry is growing as fast as the e-commerce vendors are so the features that are offered do vary. One of the toughest tasks to complete is to separate the e-commerce service providers from the payment service providers. Once your research has divided the two service providers you will be ready to find “A Great E-commerce Suite”.

The standard payment service provider is just as the name indicates, their core business evolves around providing online payment services to allow the vendor to accept credit and debit cards online. Services from these providers offer the vendor the basics for conducting business online. This type of service providers can offer many different payment options and methods but are generally limited in other benefits that today’s vendors need. If an online vendor’s needs are only the secure payment gateway then this may suit the vendor’s needs. Remember this type of service provider “Only” provides the basics.

An E-commerce platform provider on the other hand offers a multitude of features that enhance the average online vendor’s business. Not only a highly secure payment gateway but services that include solutions to many of the industries issues along with providing an e-commerce platform to make the vendor’s business more successful. The e-commerce services take the payment options and methods a step further and acquire both global and localized options. In the localization of solutions for the vendors the e-commerce platform includes more personalization to all of their services. These providers take the service a step forward and include features that assist the vendor in positive marketing, increasing conversion rates, advertising exposure, promotional needs, and even by creating additional avenues to sell their products and services online.

So as the hunt for the perfect solution for your online business continues, carefully weigh the needs of the individual business model that you will be using the services for. The differences at first may seem transparent but the end result is phenomenal. There are substantial differences for e-business models when the products range from a vendor who wants to sell software online and those who sell clothing online. So remember that the “Great E-commerce suite” will only be found to be the perfect match for your business model’s needs and one that provides the services that are best suited. With the information gathered from the research of service providers in hand, keep in mind that a complete platform can be compiled specifically for the needs of the vendor. This platform should include complete features to cover payment methods and options, promotional tools, security and the personalized customer service that will prove to be extremely beneficial.